How long app store in review

While Apple does use automated filters, people familiar with the department say it's always relied on manual labor. Unlike content moderators at Silicon Valley companies such as Facebook or YouTube that rely on tens of thousands of contractors, Apple's app reviewers work for Apple, people familiar with the process said. They're paid hourly, have employee badges and get Apple benefits such as health care.

Everyone starts out reviewing iPhone apps, and as reviewers become more senior, they are trained to evaluate apps with in-app purchases, subscriptions, Apple Watch and Apple TV. The department has more than reviewers and is based out of a pair of offices in Sunnyvale, California — not Apple's famous Apple Park campus or its older headquarters, Infinite Loop, people familiar with the offices said.

Lots of reviewers are fluent in non-English languages, and some teams in the division specialize in individual languages. Apple says its reviewers speak 81 different languages. App Review is organized under the marketing umbrella at Apple and always has been, even before Schiller took over the greater App Store marketing and product departments in late Although Schiller is involved in decision-making through the ERB, people who worked at the App Review office said that he rarely if ever visits the office where the review takes place.

According to people familiar with app review operations, day-to-day oversight mainly falls to a vice president at Apple, Ron Okamoto, and a director who joined Apple when it bought TestFlight in , whom CNBC is not naming because of security reasons. Reviewers say they sometimes receive feedback from developers that can be threatening.

App Review was developed shortly after the iPhone App Store was launched in Reviewers "claim" a batch of apps through a web portal on a Mac desktop, called App Claim.

They often examine the app on an attached iPad, even if it's an iPhone app, although there are stations for reviewers to evaluate Watch and TV apps on those devices, people familiar with the process said. Some developers have said they were surprised to see iPad screenshots of their iPhone apps in their logged communication with App Review. Reviewers compare the app with Apple's public App Store guidelines , including making sure it runs without crashing and isn't full of illegal content.

Then the reviewers make a call whether to accept, reject or hold the app. If your app has been rejected, the Resolution Center in App Store Connect provides more information, including any specific App Review Guidelines that your app did not follow.

Learn about Resolution Center. You have the option to appeal the rejection of an app if you believe that the functionality or technical implementation was misunderstood.

Submit additional details to the App Review Board to help them determine if your app should be reconsidered. Help improve the App Store Review Guidelines or identify a need for clarity in our policies by suggesting guideline changes. Your suggestions will be taken into consideration by App Review.

When submitting an expedited review to fix a critical bug, include the steps to reproduce the bug on the current version of your app. For apps associated with an event, we recommend you plan and schedule the release of your app in App Store Connect.

However, if your app is still in review and the launch of your event is quickly approaching, you can request to have your app review expedited. Expedited reviews are granted on a limited basis and we cannot guarantee that every request will be expedited. View in English.

Read the latest license agreement Providing App Review information If your app requires specific settings, user account information, or special instructions, include these details in the App Review Information section of App Store Connect. Design guidelines In addition to the App Store Review Guidelines, make sure your apps follow these guidelines before you submit them to the App Store. Crashes and bugs You should submit your app for review only when it is complete and ready to be published.

Broken links All links in your app must be functional. Any apps that involve real-money casino gambling are not going to fall within the review or approval averages cited above due to their unique nature and the particular requirements that Apple has for sportsbook or online casino apps in Michigan , PA , and NJ. Another example: Banking apps. According to Apple, the most common reasons for rejection are minor bugs and privacy concerns. Fight that urge, and triple-check everything before submitting.

From March until March , this site aggregated and averaged crowdsourced data on the length of time that app review for the iOS and Mac App Store took. Post as a guest Name. Email Required, but never shown. The Overflow Blog. Does ES6 make JavaScript frameworks obsolete? Podcast Do polyglots have an edge when it comes to mastering programming Featured on Meta. Now live: A fully responsive profile. Related Hot Network Questions. Question feed. Stack Overflow works best with JavaScript enabled.

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