How much higher can apple go

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Search Search:. Feb 4, at AM. Author Bio Leo is a tech and consumer goods specialist who has covered the crossroads of Wall Street and Silicon Valley since His wheelhouse includes cloud, IoT, analytics, telecom, and gaming related businesses. Follow him on Twitter for more updates! Image source: Apple. Image source: Getty Images. Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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Stock Market Basics. The stock market is also forward-looking, which explains why a company's stock may fall, even when reported earnings improve from the previous quarter. Apple's stock history is a stellar example of how this works. Companies like Apple must beat collective market expectations of their earnings to positively influence their market capitalization.

It's no accident that they often manipulate their earnings reports to match or beat estimates to artificially enhance their stock prices. The release of an innovative, revenue-driving product or service is one of the few options a company has to influence its stock valuation. When Wall Street valuations are right or wrong, the reward or loss can be astronomical for investors. This is because accurately estimating the impact of an internationally distributed product on a company's earnings and the company's stock is a herculean challenge.

Apple's financial performance, including its share price, relies heavily on the sales of its products. But the two haven't necessarily gone hand in hand. This article breaks down Apple's product lines and how they shape the company's stock performance and position in the global market.

Apple's main product lines are divided into five different categories that contribute to its sales figures, including the:. The Cupertino-based company has a looming presence in each market—a reputation that can be attributed to the monopoly that the company seemingly has on innovation.

The company finds ways to create markets that didn't previously exist while revolutionizing ones that did—a process that began with the iPod. By comparison, other Fortune companies focus more of their energy on advertising, cost-cutting, or overall efficiency, and the difference between Apple and other companies is clear. Product releases are a potential goldmine or landslide for investors. There has been a lot of study and analysis done in the field of predicting the effects of events such as product releases, as evidenced by scenario testing through game theory.

With that in mind, let us look at some of the big product releases by Apple. Before we delve into the product lines, it's important to remember a few key points about Apple's stock history. Apple's stock has split several times since it first went public in December On Feb. These last two were also two-for-one splits.

The final stock split came on Aug. Companies split stocks to create new shares in order to boost liquidity. Although the total number of shares in existence changes, splits don't alter value because the total dollar value of the shares remains the same. Released on Oct. The stock increased 6. While its initial effect was muted, this first iPod led a chain of similar products which set the bar for Apple's competitors in the portable media player market. The release of the iTunes Store and a Windows-compatible version made the iPod a viable option for Windows users.

Its reign has come and gone, with more people using their phones to play music. As a result, Apple phased out the iPod. Apple's range of Mac products is another example of wildly successful Apple products. This represented a